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Wizard of Oz View-Master reels - Page

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Three Talking View-Master reels of "The Wizard of Oz" in the original box with small story booklet. View-Masters began in 1939 as a home-entertainment medium intended for adults. GAF (General Aniline & Film) began producing View-masters in 1966. They shifted in emphasis in the View-Master catalog from travelogue/scenic subjects to crossover subjects from other entertainment media (movies, television, cartoons, sports) and juvenilia. They also substituted E6 process film stock for Kodachrome and the used internegatives in the manufacture of View-Master reels. They introduced the talking view-master in 1970. In 1981 GAF sold View-Master to a group of investors headed by Arnold Thaler, and the company was reconstituted as the View-Master International Group.

Creator: GAF Corporation
Date: between 1970 and 1981

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Item Number: 222105
KSHS Identifier: 2010.16.24

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