This pamphlet by the U.S. 40 Highway Association promotes U.S. Route 40 as the trans-continental highway from Atlantic City, New Jersey, to San Francisco, California. At the pamphlet's creation, the highway had not yet been completed and reached to eight miles west of Topeka, Kansas. Raymond M. Sawhill of Glasco, Kansas, was the secretary of the local organization. The pamphlet contains a map of the route and there are charts listing the distance between all the cities through which the highway would pass. The charts also list the population of each of the cities. This pamphlet proposes a northern and southern route through the middle and western portions between Manhattan, Kansas, and Limon, Colorado.